作者：
关键字：
摘要： 陈维之博士毕业于新泽西理工学院马丁塔奇曼管理学院，商业数据科学专业。研究方向为市场分析、产品创新、数字营销、3D打印、共享经济,集资。
时间：10月17日（星期四）上午8:30-10:00
地点：哈工大科学园 2H 308室
讲座题目：Peer-to-Peer Consumption: 3D Printing in Sharing Economy
讲座摘要：In my speech, I would like to introduce my dissertation which tries to discover the new phenomenon— 3D printing in sharing economy. My dissertation is proposed to explore the mechanism of 3D printing under sharing economy in the age of personal fabrication. The primary focus of this research lies at the intersection of marketing, 3D printing in sharing economy, and data science. Online peer-to-peer 3D printing sharing platform myminifactory.com has been utilized as primary study context. In this research I propose to examine two types of product design orientation, utilitarian design orientation and hedonic design orientation, and their respective effects in the 3D printing consumption process on online peer-to-peer sharing platforms. Furthermore, this research is proposed to examine two dimensions of relative product advantages, product commoditization and product innovativeness in 3D printing context. Moreover, product complexity of 3D printing designs is introduced as a moderator in the model. The moderation effect of product complexity in the relationship between product relative advantages and product consumption in 3D printing context is proposed to further enlighten the mechanism of 3D printing in peer-to-peer sharing economy.
欢迎感兴趣的老师和同学参加。